Semalt: 10 Important Questions For A Scraping Expert
We are living in the age of information and fortunately or unfortunately modern people rely too heavily on online customer reviews. In fact, one negative review can drastically hurt your business. This is why you need constantly maintain a good online reputation. Here are some important questions to ask a scraping expert or online reputation manager.
Ask him/her where to start from
It is no longer enough just to get in the game, as you also need to be a part of the game. You can improve your brand reputation by claiming your digital properties and building profiles on several digital platforms like social media. You also need to post regular content and respond to queries as quickly as possible. In fact, you should be a part of several online forums, that should be your starting point.
What should you respond to?
To be socially engaged, you should respond to virtually every review, post and tweet. While it is good to respond to good posts, it is also important to respond to bad ones as they give you opportunities to correct a wrong impression about your company.
Is your company venture-backed and is your technology patented?
Get your company venture-funded to have access to a lot of technology. This helps to tackle numerous web scraping problems.
Is it possible to make some bad reviews, comments, and posts disappear?
Of course, when you come across a negative post about your company, you will feel the urge to make it disappear immediately. Unfortunately, you can't do it, as only the owner of this website can make it disappear. Apart from that, it will be too late by then. It is better to address the post or comment as quickly as you can. In a nutshell, you can't erase negative posts. Don't be deceived by companies that suggest otherwise.
If you can't delete negative posts, what can you do rectify the issue?
You should promote your brand by selecting the content you want to see on the search engine result pages. There are certain technologies and methods that can boost your rankings. The other way to cope with the issue is to push all the negative content further down.
What else can be done to promote an online business?
While it is important to look out for online platforms that mentioned about your company, you also need to study everything you can about your competitors because these are new opportunities to promote your brand.
How fast can you help me?
The time required to solve an online problem varies greatly. It could take a couple of weeks to solve some problems while the other problems can be solved within months. Being proactive is what matters most. It is better to have a plan of action to be implemented in case a crisis occurs.